A Cautionary Tale: Remember Pets.com?

A Cautionary Tale: Remember Pets.com? Every market cycle has a story. In the late 1990s it was the internet. In 2017 it was blockchain and cryptocurrencies. In 2021 it was the metaverse. Today it is artificial intelligence. The technology changes. Human behaviour not so much. The pattern is remarkably consistent. A genuinely transformative technology emerges,…

What Does Long-Term Actually Mean?

What Does Long-Term Actually Mean? The investment industry loves slogans. We talk about “staying the course,” “trusting the process,” and “thinking long term” as though repeating the phrases often enough somehow makes them true, but very few people are actually wired to be long-term investors. Not because they lack intelligence or information, but because very…

The Returns We Deserve

The Returns We Deserve There was a time when disappointing investment outcomes could be explained by ignorance. Information was scarce, access was limited, and the inner workings of markets were difficult to understand. That is no longer the case. Today, the evidence is widely available and broadly accepted: long-term investment success is shaped less by…

Humans are Not Good at Goals

Humans are Not Good at Goals Yet we build plans around them. Goal-based financial planning has become the gold standard in modern advice, shifting the focus toward life goals, with the investment portfolio positioned in service of those goals. The flaw, however, is that it assumes clients can clearly articulate goals that genuinely reflect their…